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A picture paints a thousand words

All but gone are the days of the estate agents printed property brochure. Before the advent of the Internet, when preparing to put a house on the market, we were obliged to spend an hour or more writing paragraph upon paragraph about the property, its location and its features, prior to sending out a hundred or more brochures to potential buyers on our mailing lists.

How boring was the A4 photocopied sheet, plastered with facts and figures about the placement of the dual aspect windows, radiators, pendant lights and power points. When it came to directions, if a map was needed, it took up half the page and when describing amenities, how tedious it was to read of ‘excellent hunting, fishing and shooting’ facilities there were in the area.

That was then, this is now and now all the vast majority of us have to do log on to the internet, tap in Righ….. and before you can finish typing, up comes Rightmove. Click on ‘Property For Sale’ and within seconds you can find an entry for virtually every property that’s for sale in the country in front of your very eyes, with almost everything you need to know to decide if it’s the type of place you’re looking for.

By scrolling up and down, you’ll find a plethora of photographs and floorplans, together with links for maps and facilities in any given location. Tack on the price and at this stage that should be all you need to know. It is however important to display photographs of the best possible quality to show a property in its best light – and plenty of them too. They say a picture paints a thousand words, in which case ten photos will represent ten thousand words!

If you’re planning a sale and want to have your property in it’s best possible light –


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By Chris Willey

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